Vintage Matches

No Violence! No Shock! The Ex-Lax Company, the makers of the famous chocolated laxative, came up with a clever idea to sell their product on the radio. At the midway point of Columbia?s radio show the "EX-LAX BIG SHOW", the studio was darkened except for a single spotlight shining at center stage. Concealed in shadow, a mysterious woman known as "Madame X" was going to speak in behalf of Ex-Lax. She was known on the airwaves as "The Ex-Lax Reporter." During the commercial, Madame X conducted a "Man On The Street" interview, which was very popular on radio during the 1930?s. Her objective was to ask the people how they were doing and if they were feeling "regular." Unlike other "Man On The Street" interviews, Madame X's interview was staged strictly for the Ex-Lax commercial. If it was on the level, the people being interviewed were inclined to answer "none of your business" or other comments that may not necessarily be appropriate for radio. Since this interview was staged, the person Madame X was interviewing didn't mind telling her, the studio audience, and the radio listeners that his/her bodily functions were performing at their peak level. When Madame X asked what that person did for those times when nature wasn't co-operating, he/she gladly replied it wasn't a problem--- as long they had their trusty package of Ex-Lax nearby. When Ex-Lax was mentioned, Madame X informed the radio listeners how gentle and effective it was in easing the problem laxatives were used for.

Post a Comment

0 Comments